While as authors, we love to sit and think and write, there also comes the realtime business of gaining an audience. This is by itself a full-time job, and something that unless you have studied marketing or public relations, would seem like a daunting task. Meanwhile, along comes the self-help guide, Online Marketing for Busy Authors, by Fauzia Burke to assist you in your task. The author, the owner of FSB Associates, one of the first firms to specialize in online publicity, outlines a program that is easy to understand and implement.
Burke has broken the steps down into manageable parts. She begins by explaining how and why to get organized. What tools, do you need to be successful? How to create goals, prioritize and implement them.
She delves into the elements of a marketing plan. You understand the reasoning behind blogging, social networking and social media. Burke outlines the important parts of a website, how to make it engaging, exciting and useful. She explains how to draw in your readers and keep them coming back for more. In other words, your job is to “make sure your content entertains, informs, and delights.”
She discusses how to use the specific platforms, from Facebook, Twitter, Pinterest, LinkedIn to Goodreads. How each site is different and why they are still important, even if certain ones are no longer considered hip or cool. Remember each site, has its faithful users and different demographics.
One of the nicer aspects of this book is that each chapter comes with questionnaires that help you organize your own thoughts. Instead of first having to figure out how to begin and what questions to ask yourself, Burke does it for you. The help is simple and succinct, with additional supports throughout called “Tips for #BusyAuthors.” Here Burke basically gives you a heads up about thoughts, ideas and problems you may encounter and where you should expend your energies.
Lastly she does talk about the need to consistently monitor, regroup and rebuild. Take hard long looks at your marketing plan and public relations program. See what is working and what is not. Remember that marketing is a longhaul endeavor. Assess your accomplishments and your errors. Be creative. Be upbeat. Be forward thinking.