Tag Archives: marketing

Book Review: Your No Fear Career by Robin Fisher Roffer

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A personal branding expert, Robin Fisher Roffer,  in her new book Your No Fear Career, explains the techniques needed to understand yourself so that your career is enjoyable, fulfilling and exciting. Through the use of short blog-like discussions, Roffer outlines … Continue reading

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Book Review: Fearless and Free by Wendy Sachs

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In today’s day and age, the idea that you are able to stay in one job for the entire period of your career has been shaken to it’s core. That just doesn’t happen anymore. It is expected that by the … Continue reading

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On Writing: “Post-truth” and the Unbearable Lightness of Being Ridiculous*

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The dictionary defines “post-truth” as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”  In this case, the “post-” prefix doesn’t mean “after” so much as … Continue reading

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On Writing: Dystopia, Vampires and Zombies…or why can’t this younger generation be happy?

I wonder if the fact that for the children of the first world there are truly less and less boogeymen to fear, that they need to create terror and trauma in order to move forward with their lives. This younger … Continue reading

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Book Review: Online Marketing for Busy Authors by Fauzia Burke

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While as authors, we love to sit and think and write, there also comes the realtime business of gaining an audience. This is by itself a full-time job, and something that unless you have studied marketing or public relations, would … Continue reading

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